The year 2020 was like no other, with the COVID-19 pandemic bringing about significant changes in how people lived, worked, and interacted with one another. One of the surprising outcomes of this period was the resurgence of interest in baking. As people found themselves with more time at home, many turned to baking as a way to relax, express their creativity, and produce something delicious for themselves and their loved ones. But what were the most popular things to bake in 2020? In this article, we will delve into the trends, the reasons behind them, and highlight some of the most sought-after baked goods of the year.
Introduction to 2020 Baking Trends
The baking trends of 2020 were largely influenced by the pandemic and the subsequent lockdowns that occurred in many parts of the world. With restaurants and cafes closed, and people advised to stay at home, there was a significant shift towards homemade cooking and baking. This period also saw a rise in the use of social media platforms, where people would share images and recipes of their baked creations, further fueling the trend. Platforms like Instagram and Pinterest became go-to places for baking inspiration, with hashtags like #baking and #homemadebread gaining popularity.
The Role of Social Media in Baking Trends
Social media played a crucial role in determining the most popular baked goods of 2020. Recipes and images shared on these platforms not only provided inspiration but also created a sense of community among bakers. Influencers and bloggers shared their favorite recipes, tips, and tricks, making complex baking processes seem more accessible to beginners. The visual appeal of baked goods, coupled with the stories behind them, made for engaging content that could easily go viral. This led to a wide dissemination of baking trends, with certain recipes and types of baked goods gaining widespread popularity.
Impact of Lockdowns on Baking Habits
The lockdowns imposed due to the pandemic had a profound impact on people’s baking habits. With more time on their hands and limited access to commercial bakeries and restaurants, many individuals took up baking as a hobby. The comfort and satisfaction derived from baking, along with the joy of sharing freshly baked goods with family and friends, made it a popular pastime. Moreover, the therapeutic aspect of baking, involving the precise measurement of ingredients, the mixing, and the waiting for the bake to finish, provided a much-needed stress relief mechanism during a highly stressful period.
Popular Baked Goods of 2020
Among the myriad of baked goods that gained popularity in 2020, a few stood out for their simplicity, flavor, and the sense of comfort they provided. These included:
- Sourdough bread: The process of creating and maintaining a sourdough starter, followed by the long fermentation and baking process, made sourdough bread a challenge and an achievement for many. The unique flavor and chewy texture of sourdough also contributed to its popularity.
- Banana bread: As a classic comfort food, banana bread saw a resurgence in popularity. It was easy to make, required minimal ingredients (many of which were already stocked in most kitchens), and was a great way to use up ripe bananas. The aroma of freshly baked banana bread also made homes feel cozy and inviting.
Trends Beyond the Basics
Beyond the basics like sourdough and banana bread, 2020 also saw a trend towards more innovative and experimental baking. With the abundance of time and the ease of accessing recipes and tutorials online, many bakers ventured into making more complex desserts and breads. This included everything from elaborate cakes and pastries to artisanal breads from around the world. The exploration of international recipes was particularly notable, with bakers trying their hand at traditional breads and desserts from Europe, Asia, and Latin America.
Sustainability and Health Consciousness
Another notable trend in 2020 was the focus on sustainability and health consciousness in baking. With the increased awareness of environmental issues and personal health, many bakers started looking for ways to make their baking more eco-friendly and nutritious. This involved using locally sourced ingredients, reducing food waste by using up leftovers in creative ways, and experimenting with plant-based alternatives to traditional baking ingredients. The rise of vegan baking, in particular, was significant, with many traditional recipes being adapted to use plant-based milks, vegan butters, and egg substitutes.
Conclusion
The year 2020 will be remembered for many things, and the baking trends that emerged during this time are certainly among them. From the simple joys of banana bread to the complex process of making sourdough, baking brought people together, provided comfort, and served as a creative outlet during a challenging period. As we move forward, it will be interesting to see how these trends evolve, incorporating sustainability, health consciousness, and innovation. One thing is certain, however: the love for baking that was reignited in 2020 is here to stay, and with it, a community of bakers who are always looking to create something new, delicious, and comforting.
What were the most popular types of baked goods in 2020?
The most popular types of baked goods in 2020 included a variety of sweet and savory treats. At the top of the list were classic favorites such as cookies, cakes, and pies, with creative flavors and ingredients becoming increasingly popular. Many bakers also experimented with international flavors and ingredients, incorporating elements from different cultures and cuisines into their baked goods. This led to a wide range of exciting and innovative treats, from matcha green tea cake to chocolate-dipped croissants.
In addition to these sweet treats, savory baked goods also gained popularity in 2020. Artisanal breads, such as sourdough and baguettes, were particularly popular, as were savory pastries like quiches and tartlets. Many bakers also experimented with plant-based ingredients, creating delicious and innovative vegan and gluten-free options. Overall, the diversity and creativity of baked goods in 2020 reflected the growing interest in baking and the desire for new and exciting flavors and ingredients. With the rise of social media, bakers were able to share their creations and inspire others to try new recipes and techniques.
What inspired the popularity of certain baked goods in 2020?
The popularity of certain baked goods in 2020 was inspired by a combination of factors, including social media trends, celebrity endorsements, and cultural events. For example, the popularity of banana bread during the COVID-19 pandemic was largely driven by social media, with many people sharing their own recipes and photos of freshly baked loaves. The trend was also fueled by the fact that many people were spending more time at home and looking for comforting and easy-to-make treats. Similarly, the popularity of certain types of cakes and pastries was driven by celebrity endorsements and cultural events, such as weddings and holidays.
The rise of plant-based and gluten-free options was also driven by growing consumer interest in health and wellness. Many consumers were looking for baked goods that were not only delicious but also aligned with their dietary preferences and values. As a result, bakers began to experiment with new ingredients and techniques, creating a wide range of innovative and tasty options. The popularity of certain types of baked goods was also influenced by the growing interest in sustainability and environmentalism, with many consumers seeking out locally sourced and eco-friendly ingredients. Overall, the popularity of certain baked goods in 2020 reflected a complex interplay of cultural, social, and economic factors.
How did the COVID-19 pandemic impact the baking industry in 2020?
The COVID-19 pandemic had a significant impact on the baking industry in 2020, with many bakeries and restaurants forced to close or limit their operations. However, the pandemic also created new opportunities for bakers and bakeries, as people turned to comfort foods and homemade treats to cope with the stress and uncertainty of the pandemic. Many bakers began to offer online ordering and delivery services, allowing customers to enjoy their favorite treats from the safety of their own homes. The pandemic also fueled a surge in home baking, as people sought to create their own delicious treats and connect with others through the shared love of baking.
The pandemic also led to a shift towards more rustic and homemade-style baking, as people sought to recreate the comforts of childhood and traditional baking. Many bakers began to focus on traditional recipes and techniques, using high-quality ingredients and time-honored methods to create delicious and authentic treats. The pandemic also accelerated the trend towards online baking communities and social media, with many bakers sharing their recipes and techniques with others and connecting with like-minded enthusiasts around the world. Overall, the pandemic had a profound impact on the baking industry in 2020, driving innovation and creativity in the face of adversity.
What were some of the most popular baking trends of 2020?
Some of the most popular baking trends of 2020 included the use of creative and unusual ingredients, such as matcha green tea, turmeric, and activated charcoal. Many bakers also experimented with new and innovative techniques, such as laminating dough and using sous vide machines. The trend towards plant-based and gluten-free baking continued to gain momentum, with many bakers creating delicious and innovative treats using alternative ingredients such as almond flour and coconut sugar. Another popular trend was the use of edible flowers and herbs, adding a touch of elegance and sophistication to baked goods.
The trend towards artisanal and small-batch baking also continued to grow, with many bakers focusing on high-quality ingredients and traditional techniques to create unique and delicious treats. Many bakers also began to experiment with new and innovative flavor combinations, such as combining sweet and savory ingredients or using unexpected spices and seasonings. The rise of social media also continued to influence baking trends, with many bakers sharing their creations and inspiring others to try new recipes and techniques. Overall, the baking trends of 2020 reflected a desire for creativity, innovation, and connection, as bakers sought to push the boundaries of what is possible with flour, sugar, and other ingredients.
How did social media influence the popularity of certain baked goods in 2020?
Social media played a significant role in influencing the popularity of certain baked goods in 2020, with platforms such as Instagram and TikTok providing a visual and engaging way for bakers to share their creations and connect with others. Many bakers used social media to showcase their recipes and techniques, sharing photos and videos of their baking process and finished products. This helped to create a sense of community and connection among bakers, with many people sharing their own recipes and techniques and inspiring others to try new things. Social media also fueled the popularity of certain types of baked goods, such as colorful cakes and intricately decorated cookies.
The influence of social media on baking trends was also driven by the rise of influencer culture, with many popular bakers and food bloggers sharing their favorite recipes and techniques with their followers. This helped to create a sense of authority and expertise, with many people looking to social media influencers for inspiration and guidance. The use of hashtags and challenges also helped to fuel the popularity of certain types of baked goods, with many bakers participating in online baking challenges and sharing their creations with others. Overall, social media played a significant role in shaping the baking landscape in 2020, driving trends and influencing the types of baked goods that people wanted to make and eat.
What can we expect from the baking industry in the coming year?
In the coming year, we can expect the baking industry to continue to evolve and innovate, with a focus on creativity, sustainability, and consumer trends. Many bakers are expected to continue experimenting with new and innovative ingredients, such as plant-based milks and alternative sweeteners. The trend towards artisanal and small-batch baking is also expected to continue, with many bakers focusing on high-quality ingredients and traditional techniques to create unique and delicious treats. The rise of online baking communities and social media is also expected to continue, with many bakers sharing their creations and inspiring others to try new recipes and techniques.
The baking industry is also expected to become more sustainable and environmentally conscious, with many bakers seeking to reduce their waste and carbon footprint. This may involve using locally sourced ingredients, reducing packaging waste, and implementing energy-efficient baking techniques. The trend towards health and wellness is also expected to continue, with many bakers creating delicious and nutritious treats that cater to a range of dietary preferences and needs. Overall, the coming year is expected to be an exciting and innovative time for the baking industry, with many opportunities for bakers to push the boundaries of what is possible and create delicious and unique treats that inspire and delight consumers.